Archives for : Food suppliers

Restaurant Suppliers: What do Customers Expect?

restaurant suppliersChoosing which restaurant suppliers to buy from is one of the most important decisions chefs can make. Suppliers need to meet a restaurant’s many requirements such as payment terms, food quality, delivery times, and more.

Many small and niche suppliers consider restaurant chefs their most profitable market. These chefs need fresh, high-quality ingredients and are often willing to pay top dollar for it. Even more so if it’s locally-grown.

In competitive times, suppliers need to think of new ways to build stronger relationships with customers. Let’s look at a few ways to do so.

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Chef Hinnerk von Bargen notes: “Don’t wait for chefs to tell you what they need. Surprise them. You have to let them know about the latest gadgets and innovations.” He goes on to say that chefs are often too busy to attend industry conferences to keep up on every new development. It’s up to suppliers to find new ways to get in front of them.

Keep up With Culinary Trends

Chefs are on the front line, not only shaping culinary trends, but responding to them. Many digitally savvy chefs expect restaurant suppliers to keep up and develop a working knowledge of these latest food trends. Exactly how are your food service customers adjusting their menus accordingly? Take advantage of the many online resources available, like the latest Chef Survey.

Embrace Emerging Tech Solutions

Chef Tony Marciante writes on the subject of tech adoption in the kitchen and how it can hopefully disrupt the restaurant supply chain. He notes:

“Until recently, [...]I spent close to two hours putting together food orders with five to eight different suppliers. There was no transparency on pricing, everything was done on paper and communicated via phone or by fax. None of my suppliers offered email and most couldn’t even take a scanned-in order. While larger establishments may have an ordering manager, most sole proprietors do their own ordering. A mistake in one purchase can be very costly, and chefs like to make personal decisions about possible substitutions. This a big part of my 70-plus hour work week.”

Online solutions like exist to address exactly this type of industry pain point.

Become a Complete Resource

Restaurant suppliers need to think of themselves not simply as a provider of food and equipment. They need to remember that they are a business partner and a key player in all of their customers’ success.

What resources are you sharing with customers? Does your company have a blog? Are you offering helpful recipe tips? Sharing industry research on your website and via social media channels?

Restaurants will support those suppliers that establish themselves as a resource beyond that of provider-of-goods. Do you have contacts at a marketing agency? What about a graphic designer specializing in menu design? Suppliers benefit directly from increased sales in the restaurant. Give your customers the leg up as often as you can.

Get a Little More Social 

Connect with your customers in multiple ways. Do some research, find their various social media accounts, and follow them. Share their content, and help spread their messages. Again, their success is ultimately yours. Connect with not only official business accounts, but chefs’ and managers’ personal accounts as well. It’s an easy way to stay informed about changes and special events occurring at your customers’ establishments. Staying updated on new happenings allows you to offer more tailored solutions for these customers.

So, what do chefs want from their restaurant’s suppliers?

We think affordable prices, reliable delivery, and quality products should be taken as givens. What we’ve highlighted are attempts to go beyond the required standards. Do you have suggestions for suppliers on how to better serve their customers? Tell us about them in the comments.

Food suppliers: interested in becoming a part of the community? Suppliers can join at any time at absolutely no cost. Learn more at the button below. - Online Marketplace for Restaurants and Suppliers

Cooking Up Online Solutions for the Foodservice Industry

Canada’s restaurateurs and chefs know that purchasing food and preparing orders takes up a lot of your time, and a lot of your budget.

Additionally, the ability to source unique products and ingredients, and connect with niche food suppliers is something many restaurant managers are increasingly focused on improving.

The front-of-house continues to be the primary recipient of the latest and greatest advances in foodservice technology. And that’s not likely to change any time soon. New POS systems and guest-facing tech such as order-at-the-table style tablets are a consistently growing presence in today’s restaurant dining rooms.

A Solution for the Restaurant Kitchen

At, our goal is to bring the full benefits of today’s technology to the back-of-house and help make it easier for you as kitchen managers and chefs to buy more efficiently.

Our online marketplace aims to make it easier for you to create food orders, quickly request pricing, compare offers from a growing community of food suppliers, and discover newly available promotions and specialty suppliers in your region.

A Solution for Suppliers 

As Canadian food suppliers (who can sign up for FREE) joining the marketplace, you now have a platform that allows you to reduce travel time, find new local customers, promote new products, and create highly-targeted promotions. FoodTender makes managing your accounts and finding new customers easy.

Interested in becoming a part of the online marketplace? No problem! Food suppliers can join at no cost, while food establishments enjoy a 30 day free trial membership. Just click the button below to join today.



Food Suppliers: Creating a Successful Promotion

The dashboard makes it simpler than ever to deliver targeted promotions for buyers inside the FoodTender marketplace. Whether you’re interested in promoting brand new products or looking to liquidate certain items, promotions allow you to take full advantage of the marketplace and get noticed by more buyers.

Let’s walk through the steps of creating a custom promotion inside the dashboard.

Creating a New Promotion 

After logging in, you’ll see the “Promotions” tab on the left-hand side menu. Click “Promotions” to be prompted with a red button asking you to create a promotion.

Next, enter the title of your promotion in the top field, followed by the price you’ll want most prominently displayed. On the second line, enter a follow-up title, typically describing the promotion’s size.

Here, you can also write a description of the promotion and add an optional image.

Much like ads you see on social networks and other websites, a great image can make all the difference. The promotions tool does not force suppliers to include an attached image, but keep in mind that some estimates say images often account for upwards of 70% of an ad’s clicks.

Complete your ad by selecting the dates you’d prefer the promotion to run. Whether it’s a week, a month, or just a couple of days, the date range will determine how long FoodTender’s marketplace can see your promotion.

Next, the “Tender Information” section will determine what information is added to the tender sent to the interested customer.

Targeting Your Promotion

Finalize the ad by clicking the “Save” button in the bottom right corner, you’ll be prompted to either “Edit” or “Send” your promotion.

Click “Send” to officially launch the promotion and make it visible to the marketplace. You’ll be given a couple of different options for targeting.

Selecting Promotion Targets

1. To make the promotion visible to all potential buyers in the marketplace, simply check the box next to “Send This Promotion to all Food Establishments” and hit send.

2. The other option is to send the promotion to only a specific buyer (e.g. Bruce’s Bar & Grill) or a group if you’ve created one. In the image above, we’ve decided to send our carrot promotion to a group of loyal vegetable buyers we’ve created.

Simply type the name of the group or the name of the buyer in the displayed field. Once it’s locked in, hit send.

Now, your promotion is live! Simply click the “Promotions” tab on the left-hand side again and your open promotions will display. On the right, you’ll see an “edit” button allowing you to make changes to the promotion. You’ll also see how many users have clicked on your promotion’s ad.

Don’t be afraid to get inventive with your promotion’s title. Creative language can help your promotion stand out against the other promotions in the marketplace. Much like a great email subject line, it’s all about hooking your audience. Keep an eye on the number of clicks each ad is receiving, look for patterns, and adjust your ad copy as needed. 

See also: How to Select Your Service Region

Food suppliers, join’s community for free at the button below.

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Food Suppliers: Selecting Your Service Region

With the dashboard, we’ve created a platform that lets food suppliers quickly log in, see new requests from restaurants and food establishments in their region, make offers on those orders, promote new products, and deliver targeted promotions.

Once you’ve created your supplier account, which you can do here if you haven’t already, you’ll first want to establish your service region. It’s important to properly establish this region in order for your FoodTender dashboard to display only those open orders located within your organization’s service area.

Establishing Your Region 

Be sure you’re on the “My Account Page” by clicking the cogwheel icon next to your account’s name in the top right-hand corner.

Next, scroll down to the “Region Information” section.

Here, you have two options. You can select all of the provinces you’re currently able to serve with the default “Select Your Desired Provinces” option. Simply check off those provinces from which you wish to see new available orders, and save at the bottom.

If you’d like to create a more customized region for your services, select the “Create a Custom Region” option from the drop-down menu. You’ll be presented with a map of your immediate area with your location pinpointed with a blue arrow. This is based on the address you submit when you create your account. In this example, my company is headquartered in Toronto.

Click anywhere on the map to set your first pin, you can then drag and drop that pin anywhere on the map to begin.

Continue to click points on the map to define your custom region, noting that at least three points must be selected. Once you’re satisfied with your service region, simply click on the first pin again to lock it in. Don’t worry, you can select “clear map” if you make a mistake. Also be aware that you can zoom in and out on the map using your mouse’s scroll wheel.

Now click the “Save” button in the bottom left-hand corner to save your new custom region. You should now be ready to see requests from restaurants and food establishments in your area only.

If you encounter any difficulty setting up your customized region, be sure to watch the “FoodTender Area Selection Tutorial” video we’ve embedded to the right of your map for your convenience.

Other Platform Tips for Suppliers:

Creating a Successful Promotion

Be sure to check out more tips by bookmarking the Platform Tips section of the blog.


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