Food Suppliers: Creating a Successful Promotion

The FoodTender.com dashboard makes it simpler than ever to deliver targeted promotions for buyers inside the FoodTender marketplace. Whether you’re interested in promoting brand new products or looking to liquidate certain items, promotions allow you to take full advantage of the marketplace and get noticed by more buyers.

Let’s walk through the steps of creating a custom promotion inside the dashboard.

Creating a New Promotion 

After logging in, you’ll see the “Promotions” tab on the left-hand side menu. Click “Promotions” to be prompted with a red button asking you to create a promotion.

Next, enter the title of your promotion in the top field, followed by the price you’ll want most prominently displayed. On the second line, enter a follow-up title, typically describing the promotion’s size.

Here, you can also write a description of the promotion and add an optional image.

Much like ads you see on social networks and other websites, a great image can make all the difference. The promotions tool does not force suppliers to include an attached image, but keep in mind that some estimates say images often account for upwards of 70% of an ad’s clicks.

Complete your ad by selecting the dates you’d prefer the promotion to run. Whether it’s a week, a month, or just a couple of days, the date range will determine how long FoodTender’s marketplace can see your promotion.

Next, the “Tender Information” section will determine what information is added to the tender sent to the interested customer.

Targeting Your Promotion

Finalize the ad by clicking the “Save” button in the bottom right corner, you’ll be prompted to either “Edit” or “Send” your promotion.

Click “Send” to officially launch the promotion and make it visible to the marketplace. You’ll be given a couple of different options for targeting.

Selecting Promotion Targets

1. To make the promotion visible to all potential buyers in the marketplace, simply check the box next to “Send This Promotion to all Food Establishments” and hit send.

2. The other option is to send the promotion to only a specific buyer (e.g. Bruce’s Bar & Grill) or a group if you’ve created one. In the image above, we’ve decided to send our carrot promotion to a group of loyal vegetable buyers we’ve created.

Simply type the name of the group or the name of the buyer in the displayed field. Once it’s locked in, hit send.

Now, your promotion is live! Simply click the “Promotions” tab on the left-hand side again and your open promotions will display. On the right, you’ll see an “edit” button allowing you to make changes to the promotion. You’ll also see how many users have clicked on your promotion’s ad.

Don’t be afraid to get inventive with your promotion’s title. Creative language can help your promotion stand out against the other promotions in the marketplace. Much like a great email subject line, it’s all about hooking your audience. Keep an eye on the number of clicks each ad is receiving, look for patterns, and adjust your ad copy as needed. 

See also: How to Select Your Service Region

Food suppliers, join FoodTender.com’s community for free at the button below.

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